It is important that you find keywords that your competition has not already thought of. The longer your keyword list, the more likely it is to contain keywords that your competition has not thought of. Your bids for these keywords can be much lower or even the minimum bid because your competition is not bidding on them.The more keywords you list, the more often your AdWords ads will be displayed and the more visitors you will get. It often helps to think out of the box. The following inspirational tips can help you to find keywords that may be overlooked by your competitors.
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